Join the world of pure privilege
Cultivate rewards with each purchase and earn points for special gifts, spa treatments and more. Pay a $10 one-time fee to join, and receive:
- Double points on enrollment fee and first purchases
- Points on all Aveda products purchased*
- Receive a birthday gift valued at $20
- Participate in double reward point offers
- Exclusive offers and special access
*Spend $1 on Aveda products at participating locations and earn 10 Aveda Pure Privilege℠ Points.